Point Me

Thursday, May 20, 2010

Recycled evocation of the brand tribe

Ok, I'm not sure if I mentioned this already, but Paul and I recently got in to watching Mad Men, and we love it. It's a really beautifully made show.

The other day we watched the season 2 episode "Maidenform", which was a comparatively low-key, but good episode. Everybody got their own little vignettes. I was so pissed about Duck and his dog though, seriously!

This episode pitched the "Two sides of a woman - Marilyn or Jackie" campaign to a bra company.

Appealing to the idea that every woman has her own unique style, and there's no reason to even purchase a product that takes the "one-size-fits-all" approach in their merchandise. Afterall, you are a unique, special flower.

It's impressive to see how seamlessly this marketing strategy has transitioned to the 21st century:

Creepily identical.

1 comment:

  1. I haven't finished this season yet, but the Maidenform episode was possibly my favorite so far, solely because it was so well done.